Not a rebrand. A reset.

After three years at the helm of MOB & KO, Kayleigh had really grown into her identity as the brand’s owner and wanted MOB & KO to feel more reflective of her, her vision and where the brand was heading.

The reset brought a more elevated look and feel, a clearer identity and a renewed focus on putting our community at the heart of everything we do.

It’s still the MOB & KO you know, just more considered, more confident and more us.

We’re so proud of how far the brand has come and we can’t wait to continue the journey with you.

Our now-iconic Spuffy joined the MOB & KO family, combining the finish of a sponge with the ease of a puff.

It quickly became one of the products that helped define our approach to creating tools differently, always looking for ways to make application easier, smarter and more enjoyable.

Makeup artist and beauty entrepreneur Kayleigh O’Donovan acquired the brand.

For Kayleigh, it was about much more than buying a cosmetics business. There were so many similarities between the two owners that the brand immediately felt like a natural fit.

Both makeup artists, both from close-knit families, both passionate about beauty and both believers in bringing their community, friends and family along for the journey.

Kayleigh saw the opportunity to take everything people already loved and trusted about MOB while bringing her own experience, personality and vision into its next chapter.

That shared sense of family and community remains at the heart of MOB & KO today. We want you to feel like you’re not simply buying from the brand, but growing with us and becoming part of the story too.

The brand began expanding beyond makeup brushes, introducing kit bags designed with working makeup artists in mind and laying the foundations for the wider tools and accessories offering that would follow.