MOB WORLD: OUR STORY

MOB & Ko is a UK beauty tools brand built on artistry, quality and community. Originally founded in 2017, the brand entered a new chapter in 2023 when makeup artist and entrepreneur Kayleigh O’Donovan took ownership, evolving it into MOB & Ko while honouring its original roots. Today, MOB & Ko creates high-performance, accessible makeup brushes, applicators and tools designed for professionals and makeup lovers alike. With artistry at its core and community at its heart, the brand is focused on making great tools feel premium, be inclusive and perform effortlessly.